kutsatsa pothandizira kupulumuka kwa Memorial Sloan Kettering Cancer Center

Mu chiwonetsero chowoneka bwino cha mgwirizano ndi chithandizo, nyali zowala za Times Square posachedwapa zapeza cholinga chatsopano. Dzulo usiku, gulu la Salomon Partners Global Media, mogwirizana ndi Outdoor Advertising Association of America (OAAA), adachita phwando pamwambo wa NYC Outdoor. Mwambowu udalandira atsogoleri amakampani kuti achitire umboni za "Kansa ya Roadblock", yomwe idatenga zikwangwani za Times Square zoperekedwa kuti zidziwitse anthu komanso kupereka ndalama zothandizira moyo wa Memorial Sloan Kettering Cancer Center.

Kampeni ya Roadblock Cancer imasintha zikwangwani za LED za Times Square kukhala chinsalu cha chiyembekezo komanso kulimba mtima. Zodziwika chifukwa cha kuthekera kwawo kokopa chidwi cha mamiliyoni, zowonetsera zazikuluzikuluzi za digito zikuwonetsa mauthenga amphamvu ndi zithunzi zomwe zikuwonetsa kufunikira kothandizira kafukufuku ndi chithandizo cha khansa. Chochitikacho sichimangokhala phwando lowonekera; ndi kuyitanitsa kuchitapo kanthu, kulimbikitsa anthu kutenga nawo mbali pazochitika za "Cycle for Survival" zomwe zikuchitika m'dziko lonselo.

"Cycle for Survival" ndi mndandanda wazinthu zapadera zopangira njinga zapanyumba zomwe zimapindulitsa mwachindunji Memorial Sloan Kettering Cancer Center. Ndalama zomwe zimaperekedwa kudzera muzochitikazi ndizofunikira kwambiri pakupititsa patsogolo kafukufuku ndi njira zochizira matenda osowa khansa, omwe nthawi zambiri amalandira chisamaliro chochepa komanso ndalama zambiri kuposa mitundu yodziwika bwino. Pogwiritsa ntchito mawonekedwe apamwamba a Times Square, chochitikacho chikufuna kufikira anthu ambiri ndikuwalimbikitsa kuti alowe nawo polimbana ndi khansa.

Kuphatikiza pa zikwangwani za Times Square LED, zowonetsera za LED padenga la taxi mumzinda wonse zimathandizanso kukulitsa uthengawo. Zotsatsa zam'manjazi zimawonedwa ndi anthu ambiri apaulendo komanso alendo, zomwe zikukulitsa kufikira kwa kampeni. Kuphatikizika kwa nsanja zotsatsira zosasunthika komanso zosunthika kumapanga njira yokwanira yodziwitsira anthu, kuwonetsetsa kuti uthenga wa chiyembekezo ndi chithandizo cha kafukufuku wa khansa ukufalikira m'misewu ya New York City.

Chochitikacho chinali choposa chikondwerero, chinali msonkhano wa atsogoleri amakampani omwe ali ndi chidwi chogwiritsa ntchito nsanja zawo kuti azichita zabwino. Chikondwererochi chinapereka mwayi wolumikizana ndi kugwirizanitsa, ndipo opezekapo adagawana malingaliro amomwe angapititsire patsogolo malonda akunja kuti alimbikitse zachifundo. Mgwirizano pakati pa anthu otsatsa malonda ndi njira zothandizira zaumoyo monga Circle of Survival zikuphatikiza mphamvu zogwirira ntchito limodzi pothana ndi zovuta.

Nyali zowala za Times Square zimangofanizira kupindika kwa moyo wa mzindawo; amaimira gulu logwirizana polimbana ndi khansa. Cholinga cha Roadblock Cancer ndi chikumbutso chakuti ngakhale kuti nkhondo yolimbana ndi khansa yachilendo ingakhale yovuta, sikungatheke. Ndi chithandizo cha anthu ammudzi, njira zamakono zotsatsa malonda, komanso kudzipereka kwa mabungwe monga Memorial Sloan Kettering, pali chiyembekezo chakuti miyoyo yochepa idzakhudzidwa ndi matendawa m'tsogolomu.

Mgwirizano wapakati pa gulu la atolankhani lapadziko lonse la Salomon Partners, OAAA, ndi Memorial Sloan Kettering kudzera mu kampeni ya Roadblock Cancer ikuwonetsa mphamvu yosinthira yotsatsa. Pogwiritsa ntchito nsanja zomwe zimagwira ntchito ngati zikwangwani za Times Square LED ndi zowonetsera padenga la taxi, sikuti zimangodziwitsa anthu, komanso zimalimbikitsa kuchitapo kanthu polimbana ndi khansa. Pamene tikuyang'ana zam'tsogolo, zoyamba ngati izi zimatikumbutsa kuti pamodzi, titha kuunikira njira yopita kudziko lomwe khansa siilinso mdani woopsa.