Mu chiwonetsero chokongola cha mgwirizano ndi chithandizo, kuwala kowala kwa Times Square posachedwapa kwapeza cholinga chatsopano. Usiku watha, gulu la Salomon Partners Global Media, mogwirizana ndi Outdoor Advertising Association of America (OAAA), linachititsa phwando la zakumwa zoledzeretsa pa chochitika cha NYC Outdoor. Chochitikachi chinalandira atsogoleri amakampani kuti adzaonere pulogalamu yothandiza ya "Roadblock Cancer", yomwe ndi kutenga kwa akuluakulu a Times Square omwe adadzipereka kukulitsa chidziwitso ndi ndalama zothandizira moyo wa Memorial Sloan Kettering Cancer Center.
Kampeni ya Roadblock Cancer yasintha zikwangwani zodziwika bwino za LED za Times Square kukhala chinsalu cha chiyembekezo ndi kulimba mtima. Zodziwika bwino chifukwa cha luso lawo lokopa chidwi cha anthu mamiliyoni ambiri, ziwonetsero zazikuluzikulu za digito zikuwonetsa mauthenga amphamvu ndi zithunzi zomwe zikuwonetsa kufunika kothandizira kafukufuku ndi chithandizo cha khansa. Chochitikachi sichingokhala phwando lowoneka chabe; ndi kuitana anthu kuti achitepo kanthu, kulimbikitsa anthu kuti achite nawo zochitika za "Cycle for Survival" zomwe zikuchitika mdziko lonselo.
"Cycle for Survival" ndi mndandanda wa zopereka zapadera zogulira njinga zamkati zomwe zimapindulitsa mwachindunji Memorial Sloan Kettering Cancer Center. Ndalama zomwe zapezedwa kudzera muzochitikazi ndizofunikira kwambiri pakupititsa patsogolo kafukufuku ndi njira zochizira khansa zosazolowereka, zomwe nthawi zambiri sizimalandira chisamaliro ndi ndalama zambiri kuposa mitundu yofala kwambiri. Mwa kugwiritsa ntchito mawonekedwe apamwamba a Times Square, chochitikachi cholinga chake ndi kufikira omvera ambiri ndikuwalimbikitsa kuti alowe nawo munkhondo yolimbana ndi khansa.
Kuwonjezera pa zikwangwani za LED za Times Square, zowonetsera za LED padenga la ma taxi mumzinda wonse zimathandizanso kwambiri pakukulitsa uthengawu. Malonda awa a pafoni amawonedwa ndi anthu ambiri apaulendo ndi alendo, zomwe zimapangitsa kuti kampeniyi ifike mosavuta. Kuphatikiza kwa nsanja zotsatsira zosasinthika komanso zosinthika kumapanga njira yokwanira yodziwitsira anthu, kuonetsetsa kuti uthenga wa chiyembekezo ndi chithandizo cha kafukufuku wa khansa ukumveka m'misewu yodzaza anthu ku New York City.
Chochitikachi sichinali kungokondwerera chabe, chinali msonkhano wa atsogoleri amakampani omwe ali ndi chidwi chogwiritsa ntchito nsanja zawo pazabwino za anthu. Phwando la zakumwa zoledzeretsa linapereka mwayi wolumikizana ndi kugwirizana, ndipo omwe adapezekapo adagawana malingaliro amomwe angagwiritsire ntchito malonda akunja kuti alimbikitse zachifundo. Mgwirizano pakati pa anthu otsatsa malonda ndi ntchito zachipatala monga Circle of Survival umasonyeza mphamvu ya mgwirizano pothetsa mavuto ofunikira.
Kuwala kowala kwa Times Square sikungosonyeza chabe chisangalalo cha moyo wa mumzinda; kumayimira mgwirizano wolimbana ndi khansa. Ndondomeko ya Roadblock Cancer ndi chikumbutso chakuti ngakhale nkhondo yolimbana ndi khansa yosowa ingakhale yovuta, siingatheke. Ndi chithandizo cha anthu ammudzi, njira zatsopano zotsatsira malonda, komanso kudzipereka kwa mabungwe monga Memorial Sloan Kettering, pali chiyembekezo chakuti miyoyo yochepa idzakhudzidwa ndi matendawa mtsogolomu.
Mgwirizano pakati pa gulu la Salomon Partners la atolankhani padziko lonse lapansi, OAAA, ndi Memorial Sloan Kettering kudzera mu kampeni ya Roadblock Cancer ukuwonetsa mphamvu yosintha malonda. Mwa kugwiritsa ntchito nsanja zokopa chidwi monga zikwangwani za LED za Times Square ndi zowonetsera padenga la taxi, sizikungolimbikitsa chidziwitso, komanso zimalimbikitsa kuchitapo kanthu polimbana ndi khansa. Pamene tikuyang'ana mtsogolo, njira ngati izi zikutikumbutsa kuti pamodzi, tikhoza kuunikira njira yopita kudziko lomwe khansa siilinso mdani wamphamvu.
Nthawi yotumizira: Okutobala-18-2024
