GPO Vallas Yafika ku US ndi SOMO, Netiweki Yaikulu Kwambiri Yotsatsa Magalimoto ku NYC

Mzinda wa New York–GPO VallasKampani yotsogola yotsatsa malonda ku Latin America (OOH) yalengeza kuti yayamba kugwiritsa ntchito SOMO ku US, kampani yatsopano yomangidwa mogwirizana ndi Ara Labs, yogwiritsira ntchito ma screen 4,000 m'ma screen 2,000 otsatsa magalimoto a digito ku NYC, omwe amapanga ma content opitilira 3 biliyoni pamwezi. Makampaniwa adalowa mgwirizano wapadera wazaka zambiri ndi Ara komanso ndi Metropolitan Taxicab Board of Trade (MTBOT) ndi Creative Mobile Media (CMM), gawo la Creative Mobile Technologies (CMT). MTBOT ndiye bungwe lalikulu kwambiri la ma taxicab ku New York City. Kudzera mu mgwirizanowu, SOMO idzakhala ndi mwayi wopeza ma taxicab okwana 5,500 kuti awonetse malonda pamwamba, omwe pakadali pano akuyimira gawo la msika loposa 65% la ma taxicab onse mumzindawu.

Kudzera mu mgwirizano wawo, makampaniwa adzakulitsa maukonde a digito otsatsa magalimoto kupita kumisika yapamwamba kwambiri ku US, Latin America ndi Europe ndi cholinga chofikira mawonetsero opitilira 20,000 padziko lonse lapansi. Kuphatikiza pa kukulitsa kukula kwa netiwekiyi, makampaniwa akugwirizana paukadaulo wowonetsa magalimoto a m'badwo wotsatira poyang'ana kwambiri pa kukhazikika komanso deta yambiri ya nthawi yeniyeni kwa otsatsa ndi ogwirizana nawo mumzinda.

"Zowonetsera zotsatsa za NYC za taxi top zitha kukhala chinthu chodziwika bwino komanso chodziwika bwino cha DOOH ku United States," adatero Gabriel Cedrone, CEO wa GPO Vallas. "Kudzera mu mgwirizano wathu ndi Ara ndi MTBOT, tili okondwa kubweretsa ukadaulo wathu pamodzi ndi DNA yathu yokhazikika kuti tipange SOMO, dzina latsopano la netiweki yathu yapamwamba yamagalimoto."

Mosiyana ndi zowonetsera zamalonda zachikhalidwe za OOH zomwe zili ndi malo okhazikika, zowonetsera za Ara za digito zamagalimoto apamwamba kwambiri ndiye muyezo wamakampani a gulu latsopano la "zofalitsa zosuntha kunja kwa nyumba" (MOOH) zomwe zimapatsa otsatsa mphamvu yokumana ndi omvera awo omwe ali komwe ali ndi cholinga chenicheni cha tsiku ndi tsiku komanso cholinga chachikulu cha malo.

"Malo owonetsera malonda a magalimoto ndi njira yodziwika bwino yofalitsira nkhani yomwe imapereka mwayi wofikira anthu ambiri, kuchuluka kwa anthu, komanso phindu lalikulu." anawonjezera Jamie Lowe, CRO wa SOMO. "Tsopano kukhala ndi luso lotha kugwiritsa ntchito GPS, geo-targeting, mphamvu zosinthika, komanso kuthekera kogwirizana ndi nkhani m'madera ndi m'mizinda zimathandiza amalonda kubweretsanso zokumana nazo za digito kudziko lapansi."

Netiweki ya Ara yogulitsa magalimoto ikugwiritsidwa ntchito kale ndi makampani monga WalMart, Starbucks, FanDuel, Chase, ndi Louis Vuitton. GPO Vallas iwonjezeranso ntchito zogulitsa kwa makasitomala aku US m'magawo onse komanso kuyambitsa nsanja yagalimoto yogulitsa magalimoto kwa makasitomala ake ochokera kumayiko ena. Masiku ano makampaniwa alengeza kuti ntchito zogulitsa za GPO Vallas ku US zidzatsogoleredwa ndi Chief Revenue Officer komanso Jamie Lowe, katswiri wamakampani opanga zinthu pa intaneti.