GPO Vallas Ikuyenda ku US ndi SOMO, NYC's Largest Car Top Ad Network

NEW YORK CITY-GPO Vallas, kampani yotsatsa ya Latin America "kunja kwa nyumba" (OOH) ikulengeza za US kukhazikitsidwa kwa SOMO, mzere watsopano wamalonda womangidwa ndi mgwirizano ndi Ara Labs, kuti agwiritse ntchito mawonedwe a 4,000 mu 2,000 magalimoto apamwamba owonetsera malonda ku NYC. , zomwe zimapanga zowonera zopitilira 3 biliyoni pamwezi. Makampaniwa adalowa mgwirizano wapadera wazaka zambiri ndi Ara komanso Metropolitan Taxicab Board of Trade (MTBOT) ndi Creative Mobile Media (CMM), gawo la Creative Mobile Technologies (CMT). MTBOT ndiye bungwe lalikulu kwambiri la taxicab lachikasu ku New York City. Kudzera mumgwirizanowu, SOMO ikhala ndi mwayi wofikira ma taxi okwana 5,500 kuti awonetse zotsatsa pamwamba, zomwe zikuyimira msika wopitilira 65% wamsika wonse wamtawuni.

Kupyolera mu mgwirizano wawo, makampaniwa adzakulitsa malonda apamwamba a magalimoto a digito kupita kumisika yapamwamba ya US, Latin America ndi Europe ndi cholinga chofikira ziwonetsero zoposa 20,000 padziko lonse lapansi. Kuphatikiza pa kukulitsa kukula kwa maukonde, makampaniwa akugwirizana paukadaulo wowonetsa magalimoto am'badwo wotsatira ndikuyang'ana kukhazikika komanso kuchuluka kwa nthawi yeniyeni kwa otsatsa ndi anzawo amtawuni.

"Zotsatsa zapamwamba za NYC zitha kukhala zodziwika bwino komanso zodziwika bwino za DOOH ku United States," atero a Gabriel Cedrone, CEO wa GPO Vallas. "Kupyolera mu mgwirizano wathu ndi Ara ndi MTBOT, ndife okondwa kubweretsa luso lathu pamodzi ndi DNA yathu yokhazikika kuti tipange SOMO, chizindikiro chatsopano cha magalimoto athu apamwamba."

Mosiyana ndi zowonetsera zachikhalidwe za OOH zomwe zili ndi malo okhazikika, zowonetsera zapamwamba zamagalimoto za digito za Ara ndizomwe zimayimira gulu latsopano la "zofalitsa zakunja kwanyumba" (MOOH) zomwe zimathandizira otsatsa kuti akwaniritse omvera awo komwe ali. ndi nthawi yeniyeni yatsiku ndi kulunjika kwa hyper-local.

Zotsatsa zapamwamba zamagalimoto ndi mtundu woyeserera komanso woyesedwa womwe umapereka mwayi wofikira, pafupipafupi, komanso phindu. ” anawonjezera Jamie Lowe, CRO wa SOMO. "Tsopano kukhala ndi luso lotha kuyika GPS, geo-targeting, luso lamphamvu, komanso kuthekera kogwirizana ndi madera ndi mizinda kumathandizira ogulitsa kupititsa patsogolo zochitika za digito kudziko lapansi."

Magalimoto apamwamba a Ara akugwiritsidwa ntchito kale ndi mitundu monga WalMart, Starbucks, FanDuel, Chase, ndi Louis Vuitton. GPO Vallas idzachepetsanso kugulitsa kwamakasitomala aku US m'magawo onse komanso kuwonetsa nsanja yapamwamba yamagalimoto kwa makasitomala ake otsatsa padziko lonse lapansi. Makampani lero alengeza kuti zoyesayesa zogulitsa za GPO Vallas ku US zizitsogozedwa ndi Chief Revenue Officer komanso msilikali wakale wamakampani omwe ali kunja kwa nyumba a Jamie Lowe.