Chiwonetsero cha LED chotsatsa padenga la taxi: njira yopambana yogulitsira panja

Mu malonda omwe akusintha nthawi zonse, njira zatsopano ndizofunikira kuti makampani akope chidwi cha omvera awo. Njira imodzi yotereyi yomwe yatchuka kwambiri ndi kugwiritsa ntchitozowonetsera zotsatsa za LED padenga la taxiMapulatifomu amphamvu awa samangowonjezera chidziwitso cha mtundu wawo komanso amafikira makasitomala omwe angakhalepo mwanjira yapadera komanso yothandiza. Kuchita bwino kumeneku kwawonetsedwa ndi kuvomerezedwa kwaposachedwa kwa Firefly ndi kampeni ya PJX Media's Cash App, yomwe idalandira Mphoto ya Siliva pa Mphoto za 2024 Out of Home Media Planning. Mphoto iyi ikuwonetsa momwe ma kampeni otsatsa a LED padenga la taxi amakhudzira kwambiri malonda amakono.

  Mawonetsero otsatsa a LED padenga la taxizasintha momwe makampani amalankhulirana ndi ogula. Popeza zili pamwamba pa denga la ma taxi, ma sikirini a digito awa ndi ovuta kunyalanyaza, zomwe zimapangitsa kuti akhale njira yabwino kwambiri yotsatsira malonda. Mitundu yowala komanso zithunzi zosinthika zimakopa chidwi cha oyenda pansi ndi oyendetsa, zomwe zimasiya chithunzi chosaiwalika. Pamene madera akumatauni akuchulukirachulukira, njira zotsatsira zachikhalidwe nthawi zambiri zimakhala zovuta kuzisiyanitsa. Komabe, kuyenda kwa ma taxi pamodzi ndi mawonekedwe okongola a zowonetsera za LED zimatsimikizira kuti makampani amatha kufikira omvera osiyanasiyana m'malo osiyanasiyana.

Kupambana kwa kampeni ya Firefly ndi PJX Media ya Cash App ndi umboni wa kugwira ntchito bwino kwa njira yotsatsira malonda iyi. Mwa kugwiritsa ntchitoMawonetsero a LED padenga la taxi, kampeniyi inatha kuwonekera kwambiri m'misika yayikulu ya m'mizinda. Kuchita bwino kwa kampeniyi, kuphatikiza ndi kuyika bwino zinthu, kunathandiza Cash App kulumikizana ndi ogwiritsa ntchito omwe angakhalepo m'njira yomwe malonda achikhalidwe sangachitire. Mphoto ya Siliva pa Mphoto za 2024 Out of Home Media Planning Awards sinangozindikira luso la kampeniyi, komanso inawonetsa kufunika kokulirapo kwa malonda a Digital Out of Home (DOOH) mu malonda.

Chimodzi mwa zabwino zazikulu zamalonda a LED padenga la taxindi kuthekera kwake kupereka zinthu nthawi yeniyeni. Mosiyana ndi zikwangwani zosasinthika, zowonetsera za digito izi zimatha kusinthidwa nthawi yomweyo, zomwe zimathandiza makampani kusintha mauthenga awo kutengera nthawi ya tsiku, malo, kapena zochitika zaposachedwa. Kusinthasintha kumeneku kumalola otsatsa kuti azitha kulankhula ndi omvera awo mwanjira yoyenera komanso yanthawi yake. Mwachitsanzo, panthawi yotanganidwa, kampeni ikhoza kuyang'ana kwambiri pakutsatsa zopereka zapadera kapena ntchito zomwe zimathandizira akatswiri otanganidwa, pomwe madzulo zimatha kusintha kukhala mauthenga okhudzana ndi moyo wausiku ndi zosangalatsa.

Kuphatikiza apo, kuphatikiza ukadaulo mumalonda padenga la taxiKumatsegula njira zatsopano zolumikizirana. Chifukwa cha kukwera kwa mapulogalamu am'manja ndi ma QR code, makampani amatha kulimbikitsa omvera kuti alumikizane nthawi yomweyo. Mwachitsanzo, taxi yowonetsa malonda a Cash App ingapangitse anthu odutsa kuti askena QR code kuti apeze kutsatsa kwapadera, zomwe zimapangitsa kuti anthu adziwe zambiri za kampani komanso kupeza ogwiritsa ntchito. Kuchuluka kwa kuyanjana kumeneku sikuti kungowonjezera mphamvu ya ma kampeni otsatsa, komanso kumalimbikitsa kulumikizana kwakukulu pakati pa makampani ndi omvera awo.

Pamene malonda akupitirira kukula, kufunika kwazowonetsera zotsatsa za LED padenga la taxiSitingathe kupitirira muyeso. Kampeni ya Firefly ndi PJX Media ya Cash App idazindikirika pa Mphotho za 2024 Out of Home Media Planning, zomwe zikuwonetsa kuthekera kwa njira iyi yopangira zinthu. Pamene makampani akufunafuna njira zatsopano zokopa makasitomala, kuphatikiza kuyenda, kuwoneka bwino, ndi kuyanjana komwe kumaperekedwa ndi zowonetsera za LED padenga la taxi mosakayikira kudzakhala ndi gawo lofunika kwambiri pakupanga tsogolo la malonda akunja.

Kupambana kwa kampeni ya Cash App kukuwonetsa bwino kutizowonetsera zotsatsa za LED padenga la taxiSikuti ndi chinthu chomwe chimachitika nthawi zonse, koma ndi chida champhamvu chomwe chili m'gulu la amalonda amakono. Pamene tikupita patsogolo, tidzakhala okondwa kuona momwe makampani akupitirizira kugwiritsa ntchito njira yosinthirayi kuti apange zotsatsa zosaiwalika komanso zothandiza.