Maganizo omwe ali kumbuyo kwa kukweza malonda ndi zizindikiro za digito

Kukopa chidwi cha ogula ndi chinthu chimodzi. Kusunga chidwi chimenecho ndikuchisintha kukhala chochita ndi komwe kuli vuto lenileni kwa amalonda onse. Pano, Steven Baxter, woyambitsa komanso CEO wa kampani yowonetsa zizindikiro za digitoMandoe Media,akugawana nzeru zake za mphamvu yophatikiza mtundu ndi kayendedwe kuti agwire, asunge ndikusintha.

Zizindikiro za digitoMwamsanga wakhala chida chofunikira kwambiri pakutsatsa malonda a malonda, popereka njira yotsika mtengo, yothandiza komanso yosinthika m'malo mwa zizindikiro zosindikizidwa zachikhalidwe. Kafukufuku akuwonetsa kuti zowonetsera za digito zimatha kuwonjezera malonda apakati ndi 47 peresenti, sizodabwitsa kuti mabizinesi akugwiritsa ntchito ukadaulo uwu.

Chinsinsi chokulitsa mwayi wogulitsa chili pakumvetsetsa zamaganizo zomwe zimapangitsa chidwi, kulimbikitsa chidwi komanso kuyambitsa kuchitapo kanthu. Nayi njira zofotokozera zamaganizo zomwe wogulitsa aliyense ayenera kugwiritsa ntchito kuti apange zizindikiro za digito zomwe zimatembenuza chidwi kukhala malonda.

Mphamvu ya utoto

Utoto sumangokhudza kukongola kokha.Psychology ya Momwe Malonda Amakopera Chidwi Chathu, wolemba, wokamba nkhani komanso pulofesa ku Hult International Business School ndi Harvard University School for Continuing Education,Dokotala Matt Johnsonakusonyeza kuti mtundu ndi chinthu chomwe chimayambitsa maganizo chomwe chimakhudza kuzindikira ndi kupanga zisankho: "Ubongo mwachibadwa umakonda kuyang'ana kwambiri zinthu zomwe zimakhala ndi kusiyana kwakukulu. Kaya ndi zoyera motsutsana ndi zakuda kapena chinthu chosasunthika pakati pa kuyenda, kusiyana kumatsimikizira kuti chinthu chowoneka chimawonekera bwino." Kuzindikira kumeneku ndikofunikira kwambiri popanga zizindikiro za digito zomwe zimakopa chidwi, makamaka m'malo odzaza ndi anthu kapena otanganidwa.

Mitundu yosiyanasiyana imabweretsa malingaliro osiyanasiyana. Mwachitsanzo, buluu umagwirizanitsidwa ndi kudalirana ndi kukhazikika, zomwe zimapangitsa kuti mabungwe azachuma ndi makampani azaumoyo azikonda kwambiri. Koma chofiira, chimasonyeza changu ndi chilakolako, ndichifukwa chake nthawi zambiri chimagwiritsidwa ntchito potsatsa malonda ndi kutsatsa. Mwa kuphatikiza mitundu mwanzeru, amalonda amatha kugwirizanitsa zizindikiro zawo ndi dzina la kampani yawo pomwe akuyendetsa mochenjera malingaliro a makasitomala.

Malangizo othandiza:

• Gwiritsani ntchito mitundu yosiyana kwambiri pa zolemba ndi maziko kuti muzitha kuwerenga bwino komanso kuwoneka bwino.
• Gwirizanitsani mitundu ndi malingaliro kapena zochita zomwe mukufuna kubweretsa - buluu potanthauza kudalirana, wofiira potanthauza changu, wobiriwira posonyeza kusamala za chilengedwe.

Kupanga kuyitana kwamphamvu kuti tichitepo kanthu

Chizindikiro chokongola ndi chofunikira, koma kukongola sikudzayambitsa malonda kokha. Zizindikiro zonse zabwino za digito ziyeneranso kukonzedwa bwino kuti zitsogolere kuchitapo kanthu kudzera mu kuyitana kwakukulu (CTA). Uthenga wosamveka bwino monga "Chabwino kwambiri pa khofi lero!" ungakope chidwi cha anthu koma sudzasintha bwino ngati mawu olunjika komanso otheka kuchitapo kanthu.

CTA yolimba iyenera kukhala yomveka bwino, yokakamiza komanso yachangu. Njira imodzi yothandiza ndiyo kugwiritsa ntchito mfundo yoti anthu azisowa. Njira 4 Zogwiritsira Ntchito Kusowa kwa Zinthu Kuti Mukope Anthu Ndi Kuwakopa: Momwe mungapangire chisankho kukhala chosangalatsa kapena chosangalatsa mwa kuchipangitsa kukhala chosowa,Dokotala Jeremy Nicholsonakufotokoza kuti njira zosowera, monga kusowa kwa zinthu, kufunikira kwakukulu komanso mwayi wapadera kapena wochepa, ndi zina mwa njira zothandiza kwambiri zoyendetsera makasitomala.

Mwa kupanga changu, kutchuka kapena kudzipatula, makasitomala amatha kuchitapo kanthu mwachangu, poopa kuti angaphonye. Mwachitsanzo, CTA monga "Yatsala zisanu zokha pamtengo uwu - chitanipo tsopano!" ndi yosangalatsa kwambiri kuposa mawu wamba monga "Pezani yanu tsopano."

Ngakhale kuti CTA yamphamvu ndi yofunika kwambiri, ndikofunikira kuti musagwiritse ntchito njira zochepetsera kusowa kwa zinthu. Kugwiritsa ntchito mawu mopitirira muyeso nthawi zonse monga "Tsiku limodzi lokha!" kungayambitse kukayikira ndikuchepetsa chidaliro mu mtundu wanu. Kukongola kwa zizindikiro za digito ndi kusinthasintha kwake - mutha kusintha mosavuta ma CTA kuti awonetse kusintha kwa nthawi yeniyeni ndikusunga zenizeni.

Kukopa chidwi kudzera mu kayendedwe

Kuchokera ku sayansi ya khalidwe, kuyenda nthawi zambiri kumasonyeza ngozi kapena mwayi womwe ungachitike, kotero mwachibadwa kumakopa chidwi. Popeza ubongo wathu uli ndi njira yolumikizirana motere, zinthu zomwe zimagwirizanitsa makanema, makanema ojambula ndi zotsatira zina ndi chida champhamvu kwambiri chogwiritsira ntchito zizindikiro za digito. Imafotokozanso chifukwa chake zizindikiro za digito zimaposa zizindikiro zachikhalidwe nthawi iliyonse.

Katswiri wa zamaganizo amachirikiza izi, posonyeza momwe zithunzi zosuntha sizimangokopa chidwi komanso zimathandizira kusunga zithunzi mwa kukopa chidwi cha owonera pankhani yofotokoza nkhani ndi zochita. Kuphatikiza zinthu zojambulidwa monga kulemba mawu, makanema, kapena kusintha pang'ono kungathandize kutsogolera maso a kasitomala ku mauthenga ofunikira.

Izi zingamveke zovuta, koma zoona zake n'zakuti zizindikiro za digito zimathandiza kwambiri popanga izi kukhala zosavuta.Zizindikiro za digitoZida za AI zimalola mabizinesi kugwiritsa ntchito zotsatira zosiyanasiyana zomwe zimapangitsa kuti zowonetsera zawo zisathe kunyalanyazidwa popanda kulipira opanga zithunzi okwera mtengo. Kutha kupanga ndikusintha zowonetsera za digito mkati mwa mphindi zochepa kumathandizanso kuti zikhale zosavuta kuwona zomwe zikugwira ntchito ndi zomwe sizikugwira ntchito, zomwe zimathandiza makampani kukonza mauthenga awo pakapita nthawi ndikupeza zomwe zimakopa chidwi cha makasitomala.

Momwe mungagwiritsire ntchito mayendedwe moyenera:

• Yang'anani kwambiri pa kayendetsedwe kosalala komanso kopindulitsa m'malo mochita zinthu zolimbitsa thupi. Kuyenda kwambiri kungasokoneze kapena kukhumudwitsa owonera.
• Gwiritsani ntchito kusintha kwamphamvu kuti mugogomeze ma CTA kapena kuwunikira zopereka zapadera.
• Fotokozani nkhani ndi zithunzi zanu - anthu amakumbukira bwino nkhani kuposa mfundo zodziwika bwino.

Kupanga zizindikiro za digito zogwira mtima ndi sayansi komanso luso. Pogwiritsa ntchito njira zamaganizo, mutha kukweza malonda anu kuti akope makasitomala, kupanga zisankho ndikuyendetsa malonda kuposa kale lonse. Mukadziwa bwino njira izi, mudzawona chifukwa chake zizindikiro zachikhalidwe zosindikizidwa zikuyamba kukhala zakale.