Kukopa chidwi cha ogula ndi chinthu chimodzi. Kulimbikitsa chidwi chimenecho ndikuchisintha kukhala chochita ndipamene pali vuto lenileni kwa ogulitsa onse. Apa, Steven Baxter, woyambitsa ndi CEO wa kampani yolemba zikwangwaniMandoe Media,amagawana zidziwitso zake mu mphamvu yakuphatikiza mitundu ndi mayendedwe kuti agwire, kuchirikiza ndi kutembenuza.
Chizindikiro cha digitochakhala chida chofunikira kwambiri pakutsatsa kwamtundu, kupereka njira yotsika mtengo, yothandiza komanso yamphamvu pazosindikiza zachikhalidwe. Ndi kafukufuku wosonyeza kuti zowonetsera za digito zitha kukulitsa malonda pafupifupi 47 peresenti, sizodabwitsa kuti mabizinesi akulandira ukadaulo uwu.
Chinsinsi chakukulitsa kuthekera kwamalonda ndikumvetsetsa psychology yomwe imapangitsa chidwi, kulimbikitsa chidwi ndikuyendetsa zochita. Pano pali kuwonongeka kwa njira zamaganizidwe omwe wotsatsa aliyense ayenera kugwiritsa ntchito kuti apange zikwangwani za digito zomwe zimatembenuza chidwi kukhala malonda.
Mphamvu ya mtundu
Utoto sumangotengera kukongola. MuPsychology ya Momwe Kutsatsa Kumatengera Chidwi Chathu, wolemba, wokamba nkhani ndi pulofesa ku Hult International Business School ndi Harvard University School for Continuing Education,Dr Matt Johnsonakusonyeza kuti mtundu ndi chinthu chimene chimachititsa kuti munthu aziganiza mozama komanso posankha zochita. Kaya ndi yoyera motsutsana ndi zakuda kapena chinthu chokhazikika mkati mwakuyenda, kusiyanitsa kumatsimikizira kuti chinthu chowoneka bwino chikuwoneka bwino. Kuzindikira uku ndikofunika kwambiri popanga zikwangwani zama digito zomwe zimakopa chidwi, makamaka m'malo omwe ali modzaza kapena otanganidwa.
Mitundu yosiyanasiyana imabweretsa malingaliro osiyana. Mwachitsanzo, buluu imagwirizanitsidwa ndi kudalira ndi kukhazikika, zomwe zimapangitsa kuti zikhale zofunikira kwa mabungwe azachuma ndi makampani azachipatala. Chofiira, kumbali ina, chimawonetsa kufulumira komanso kukhudzika, chifukwa chake chimagwiritsidwa ntchito nthawi zambiri pakugulitsa ndi kukwezedwa chilolezo. Mwakuphatikiza mitundu mwanzeru, ogulitsa amatha kugwirizanitsa zikwangwani zawo ndi mtundu wawo kwinaku akuwongolera malingaliro a kasitomala mochenjera.
Malangizo othandiza:
- Gwiritsani ntchito mitundu yosiyanitsa kwambiri pamawu ndi zakumbuyo kuti muwongolere kuwerengeka komanso kuwoneka bwino.
- Fananizani mitundu ndi malingaliro kapena zochita zomwe mukufuna kudzutsa - buluu pokhulupirira, wofiira mwachangu, wobiriwira pakuzindikira zachilengedwe.
Kupanga kuyitana mwamphamvu kuchitapo kanthu
Chizindikiro chowoneka bwino ndi chofunikira, koma kukongola sikungayendetse malonda paokha. Zizindikiro zonse zazikulu za digito ziyeneranso kukonzedwa kuti ziwongolere kuchitapo kanthu kudzera pa call-to-action (CTA) yayikulu. Uthenga wosamveka ngati "Zabwino kwambiri pa khofi lero!" zitha kukopa chidwi koma osasintha bwino ngati mawu achindunji, otheka kuchitapo kanthu.
CTA yamphamvu iyenera kukhala yomveka bwino, yokakamiza komanso yofulumira. Njira imodzi yothandiza ndiyo kutsata mfundo ya kusowa. Mu Njira 4 Zogwiritsira Ntchito Kuchepa Pokopa ndi Kukopa: Momwe mungasankhire chisankho kukhala chofunikira kwambiri kapena chokopa pochipangitsa kuti chikhale chosowa,Dr Jeremy Nicholsonakufotokoza kuti njira zosoŵeka, monga kuganiziridwa kuti ndizochepa, kufunikira kwakukulu ndi mwayi wapadera kapena wanthawi yochepa, ndi zina mwa njira zothandiza kwambiri zoyendetsera makasitomala.
Mwa kupanga chidziwitso chachangu, kutchuka kapena kudzipatula, makasitomala amatha kuchitapo kanthu mwachangu, kuopa kuti angaphonye. Mwachitsanzo, CTA ngati "Zisanu zokha zomwe zatsala pamtengo uwu - chitanipo kanthu tsopano!" Ndiwokakamiza kwambiri kuposa mawu omveka ngati "Pezani yanu tsopano."
Ngakhale CTA yamphamvu ingakhale yofunikira, ndikofunikira kuti tisamaseweretse njira zakusowa. Kugwiritsa ntchito mopitilira muyeso mawu ngati "Tsiku limodzi lokha!" kungayambitse kukayikira ndikuchepetsa kudalira mtundu wanu. Kukongola kwa zikwangwani za digito ndiko kusinthasintha kwake - mutha kusintha mosavuta ma CTA kuti muwonetse kusintha kwanthawi yeniyeni ndikusunga zowona.
Kutenga chidwi kudzera mukuyenda
Kuchokera pamawonedwe asayansi yamakhalidwe, kusuntha nthawi zambiri kumawonetsa ngozi yomwe ingachitike kapena mwayi, kotero mwachilengedwe imakopa chidwi. Popeza kuti ubongo wathu ndi wolimba motere, zosintha zomwe zimaphatikizira makanema, makanema ojambula pamanja ndi zina ndi chida champhamvu kwambiri pazikwangwani zama digito. Imafotokozeranso chifukwa chake zikwangwani zama digito zimaposa zikwangwani zachikhalidwe nthawi iliyonse.
Psychology yamakhalidwe imathandizira izi, ndikuwunikira momwe zowonera zosuntha sizimangotengera chidwi komanso zimakulitsa kusungidwa mwa kukopa chidwi cha owonera pa nkhani ndi zochita. Kuphatikizira zinthu zamakanema monga kusuntha mawu, mavidiyo, kapena kusintha kosawoneka bwino kumatha kutsogolera makasitomala kuyang'ana mauthenga ofunikira.
Izi zitha kumveka zovuta, koma chowonadi ndichakuti zikwangwani zama digito zimapambana kuti izi zitheke.Chizindikiro cha digitoZida za AI zimalola mabizinesi kuti aphatikizire mitundu yosiyanasiyana yamitundu yosiyanasiyana yomwe imapangitsa kuti zowonetsa zawo zisanyalanyazidwe popanda kufunikira kulipira opanga zithunzi okwera mtengo. Kutha kupanga ndikusintha mawonedwe a digito mkati mwa mphindi kumapangitsanso kukhala kosavuta kuwona zomwe zimagwira ntchito ndi zomwe sizingagwire, kulola otsatsa kuwongolera mauthenga awo pakapita nthawi ndikuzindikira zomwe zimakopa chidwi cha makasitomala.
Momwe mungagwiritsire ntchito mayendedwe bwino:
- Yang'anani kwambiri pakuyenda kosalala, kokhala ndi cholinga m'malo mwa makanema ojambula mochulukira. Kuyenda kwambiri kumatha kusokoneza kapena kukhumudwitsa owona.
- Gwiritsani ntchito zosinthika kuti mutsindike ma CTA kapena kuwunikira zotsatsa zapadera.
- Nenani nkhani ndi zowonera zanu - anthu amakumbukira nkhani zabwino kwambiri kuposa zongochitika zokha.
Kupanga zikwangwani zama digito zomwe zimakhudzana ndi sayansi komanso luso. Pogwiritsa ntchito njira zamaganizidwe, mutha kukweza malonda anu kuti mukope makasitomala, kupanga zisankho ndikuyendetsa malonda kuposa kale. Mukadziwa bwino njirazi, mudzawona chifukwa chake zikwangwani zosindikizidwa zachikhalidwe zikukhala zakale.
Nthawi yotumiza: Dec-12-2024
